Bonnie Hoffmann, a graphic designer by trade, joins us for a discussion about passion projects, what makes them work, and what makes them slow to a halt. Bonnie, recently moving from freelance to full time work, talks about how the boundaries of a 9-to-5 has freed her to be creative in the evening (which frankly Kristin cannot imagine, as she generally goes to bed before 10pm). Personal projects often have a way of never being completed and can often induce guilt at their unfinished, never quite perfect state. When you have a million ideas, how do you choose what to focus your limited time and energy on? Which projects are worth pursing to the end, even if it means managing and spreadsheets and social media?
Born and raised in beautiful Boulder, Colorado, Bonnie graduated from the University of Colorado at Boulder with a BA in Advertising and a Certificate in Technology, Arts and Media. She went on to complete an esteemed summer design intensive at Parsons The New School for design in 2D animation. With over five years of professional experience, she specializes in brand identity and art direction for both print and digital applications. After years of managing and operating her own design agency, Faun Design Studio, out of WeWork Custom House in Portland’s Pearl District. She is currently transitioning to a design consultant position for the change management company, 71 & Change. She is working primarily with their client Nike alongside participating in design and community events around Portland.